“Newsome’s House Calls”
KSHB-41/NBC News
Awarded with Matt Reeb
The short segments communicate information about important cancer issues with clarity and a relatable voice. The reporter is a cancer survivor herself and discusses the issues with empathy and insight. The segments cover a lot of information people who are dealing with cancer are looking for: the financial drain that comes with the illness, or the pros and cons of genetic testing. Cynthia’s presence and coverage must be a great comfort and important resource for people with cancer diagnoses in her broadcast area. Her personality is akin to a trusted friend, which makes the information she communicates more accessible. Her positive spirit and attitude is also comforting to viewers.
Watch the story